Programmatic advertising · DSP
Google DV360: programmatic advertising run by specialists
Google Display & Video 360 (DV360) is Google Marketing Platform’s programmatic buying platform (DSP): it lets you buy display, video, YouTube, connected TV and audio advertising across thousands of websites, apps and premium publishers, showing each ad only to the audience you care about. As a DV360 agency, our specialist team plans, manages and optimises it for you.
- Google Marketing Platform Sales Partner
- Team certified in DV360 and programmatic advertising
- Display, video, YouTube, CTV, audio and DOOH
- Real-time reporting in Looker Studio
- B2B partnership with Smart Ad Management
Sound familiar?
“I spend on advertising and don’t know who it reaches or what it returns.”
“Google Ads and social media aren’t enough to reach a wider audience.”
“I want brand campaigns on video and connected TV with spend under control.”
“Nobody on my team knows programmatic buying.”
What GAITS DV360 includes
Managed end to end by our team.
Strategy and media plan
We define goals, audiences, channels, budget and timing before a single euro is spent.
Advanced targeting
Audiences by interests and purchase intent, affinity, first-party data, context, device and location (including geofencing).
Creatives
Our creative team designs your display and video ads, adapted to every format.
DV360 activation
Campaign setup, bidding, frequency, brand safety and premium publisher deals.
Continuous optimisation
We review and adjust the campaign with real-time data and Google’s automated bidding.
Measurement and reporting
Looker Studio dashboard with impressions, reach, viewability, clicks and conversions, plus a report with recommendations.
What is a DSP?
The most precise way to buy advertising online
A DSP (Demand-Side Platform) is the software advertisers use to buy ad space automatically, in real time and by auction, across thousands of websites, apps, video platforms and media. Each impression is decided in milliseconds: we only bid when the person about to see the ad matches your audience.
Google Display & Video 360 (DV360) is the DSP of Google Marketing Platform, the one major brands use. It gives access to YouTube, premium media inventory, connected TV and digital audio, with Google’s audiences and measurement. We run it end to end for you.
- Google Marketing Platform Sales Partner
- DV360-certified team
- Programmatic advertising specialists
How DV360 works
One platform for the whole campaign
Display & Video 360 is organised into five integrated modules. We run all of them for you.
Campaigns
Planning, budget, bidding, frequency and optimisation for every campaign and line item.
Audiences
Your first-party data, Google and third-party audiences, combined to reach the people you want.
Creatives
Banners, HTML5, rich media and video, checked and ready for each format.
Inventory
Access to exchanges, publisher deals and programmatic guaranteed, with control over where every ad runs.
Insights
Delivery, viewability and conversion data, with recommendations to improve.
Comparison
Traditional advertising vs Google DV360
On TV, radio, print or a billboard you pay up front for a fixed slot at a fixed price, without knowing who will see your ad. With DV360 every impression is bought in real time, and only if the person matches your audience.
| Aspect | Traditional advertising (TV, radio, print, billboards) | Google DV360 (programmatic) |
|---|---|---|
| Who it reaches | Everyone passing by, customer or not | Only your audience: interests, purchase intent, age, location, device |
| How it is bought | Fixed slot, booked in advance | Impression by impression, via real-time auction or premium deals |
| Minimum spend | Usually high and committed up front | Flexible: fits your budget and scales when it works |
| Measurement | Audience estimates (panels, circulation, ratings) | Real data: impressions, reach, viewability, clicks, visits and conversions |
| Changes mid-campaign | Hard or impossible once booked | Continuous optimisation: bids, audiences and ads adjusted daily |
| Geography | The medium’s whole coverage area | From an entire country down to a few kilometres around your business |
| Formats | One per medium | Display, video, YouTube, connected TV, audio and digital out-of-home from one platform |
Traditional media is still useful for mass awareness. DV360 complements it, taking the same message to connected TV, audio and online video, but with targeting and measurable results.
Not the same thing
Google Ads vs Google DV360: the difference
Many people confuse them because both belong to Google. Google Ads is the self-service tool for advertising on Google Search and Google’s own network. DV360 is Google Marketing Platform’s professional DSP for programmatic buying across the whole internet.
| Aspect | Google Ads | Google DV360 |
|---|---|---|
| What it is | Google’s self-service ad platform | Google Marketing Platform’s professional DSP |
| Best at | Capturing existing demand: showing up when someone searches for you | Creating demand and brand: reaching your audience before they search |
| Search and Shopping | Its core strength | Not its main use |
| Open-web display | Available, with more or less reach depending on campaign type | Core capability: thousands of sites and apps across multiple exchanges |
| Video, connected TV, audio and DOOH | Video and YouTube; the rest depends on the solution | Programmatic YouTube, connected TV, audio and digital out-of-home (market-dependent) |
| Publisher deals | Not the usual workflow | Open auction, direct deals, private marketplaces and programmatic guaranteed |
| Inventory control | Exclusion and brand-safety controls | Broader controls: inventory sources, site lists, viewability and cross-channel frequency |
| Audiences | Strong, with Google signals | Advanced management: first- and third-party data and combined audiences |
| Campaign structure | Simpler | More granular: campaign, insertion order and line item |
| Measurement | Per campaign, inside Google Ads | Unified across channels with Campaign Manager 360 and GA4; MRC-accredited measurement |
| Best fit | Capturing existing demand and goals within Google | Multichannel programmatic campaigns with more control |
You don’t have to choose: the best results come from combining them. Google Ads captures people already looking for you; DV360 makes you known to people who don’t yet know they need you. If you already use Google Ads, DV360 complements it: we take care of the programmatic side.
How they work together
DV360 creates demand, Google Ads captures it
The question is not “Google Ads or DV360?” but how they work together along your customer’s journey.
- 1Discovers your brand in a video or bannerDV360
- 2Visits your website or storeDV360
- 3Sees your offer again on another channelDV360
- 4Searches for you on GoogleGoogle Ads
- 5Search or Shopping captures the purchase intentGoogle Ads
- 6Buys online or in your storeResult
Without the DV360 part, your customer might never have searched for you. That is why programmatic advertising complements search, Shopping and social media.
Channels
One DSP, every format
We plan your campaign on the channels where your customers are and measure everything in a single dashboard.
Display
Banners on news, sports, leisure sites and apps, targeted by interests and context.
Video & YouTube
Ads on YouTube and leading publishers’ video inventory to build awareness.
Connected TV (CTV)
Your ads on smart TVs and streaming platforms, with digital targeting.
Digital audio
Spots on music platforms, online radio and podcasts.
Digital out-of-home (DOOH)
Screens on streets, in shopping centres and on transport, bought programmatically.
Premium publisher deals
Buying through private marketplaces (PMP) and preferred deals with quality publishers.
We work with: Google DV360 YouTube Campaign Manager 360 Google Analytics 4 Looker Studio
Targeting
How we find your audience
We combine audience, content, location and technology signals to buy only the impressions that matter to you.
Audience
- In-market audiences
- Affinity and interests
- Custom audiences
- Your customers (first-party data)
- Remarketing
- Combined audiences
- Age, gender and parental status
Content
- Context and categories
- Keywords
- Topics
- Specific publishers and apps
- Inclusion and exclusion lists
- Language
Location
- Country, region and city
- Postcodes
- Store catchment area
- Radius around a point
Technology
- Desktop, mobile and tablet
- Connected TV
- Browser and operating system
- Web or apps
Inventory
- Selected exchanges
- Publisher deals
- Programmatic guaranteed
- Minimum viewability
Target: we invest only in the audiences, areas and media that fit your goal.
Exclude: we leave out audiences, content or sites that add nothing.
Forecast: before launch we estimate reach, so the budget is neither too thin nor wasted.
For retailers
From store to screen: advertising for physical and online stores
Your physical store reaches the neighbourhood; your e-commerce, the whole country. Programmatic advertising helps turn your business into a recognised brand in both worlds.
Physical store
- Local store awareness
- Local promotions
- New store openings
- Seasonal campaigns (Christmas, sales)
- More store visits
Online store
- Product discovery
- More website traffic
- New customer acquisition
- Remarketing
- Sales and retention
Online and offline together
- A customer sees a video, gets a mobile ad and ends up buying in store
- Campaigns coordinated across every channel
- Black Friday, Christmas and sales online and in store at once
Example
A retailer with 5 stores in Barcelona and an online shop
It currently relies mostly on search, Shopping and social media, and wants to sell more online and bring more customers into its stores.
- Audience: people with real interest in its products.
- Location: each store’s catchment area.
- Display: awareness on quality sites.
- Video and connected TV: the brand story and its offers.
- Mobile: impressions near the stores.
- Digital out-of-home: screens on the busiest streets.
- Remarketing: reminders for people who visited the site.
- Optimisation and measurement: more budget where it works, with results by store and channel.
Measurement
We measure results, not just clicks
Every campaign is assessed against the KPIs that matter for your goal, in a live Looker Studio dashboard.
KPIs we measure
Impressions Reach Frequency Clicks and CTR Video completion Viewability Conversions Cost per acquisition (CPA) Return on ad spend (ROAS) Revenue Store visits (where measurable) Performance by audience, creative, area and media
Brand safety and quality
- Media and inventory-source selection
- Inclusion and exclusion lists
- Sensitive content controls
- App and placement exclusions
- Frequency management
- Minimum viewability
- Invalid traffic and fraud filtering
Accredited measurement: Display & Video 360’s impression, viewability and click measurement is accredited by the Media Rating Council (MRC), and Google continuously filters invalid traffic.
B2B partnership
Partners with Smart Ad Management
GAITS has a B2B partnership with Smart Ad Management, specialists in programmatic advertising and retail media with Google DV360. Together we add people, a creative studio and technical operations to your campaigns.
GAITS B2B partner
- Google DV360 campaign management
- Retail media: campaigns for physical stores and e-commerce
- Creative studio: HTML5, rich media, video, CTV and DOOH
- Ad Operations: technical setup, Floodlight and Campaign Manager 360
- White-label services for agencies
- Reporting and dashboards in Looker Studio
Offices in Europe and the United States
DV360 clients
Brands that trust GAITS with their programmatic advertising
Consumer goods, telecoms, technology, automotive, fashion, media, restaurants and more: campaigns across Spain, Europe and Asia.
Use cases
Restaurants and hospitality
Local campaigns to fill tables and orders, aimed at residents, visitors or tourists in the area.
Shops and retail
Programmatic display to bring in local customers or sell more online.
Hotels and tourism
Targeting by location and traveller profile while people plan their trip.
Clinics and professional services
Local campaigns to win patients or clients: clinics, law firms, accountants and consultancies.
SMEs ready to grow
Efficient advertising, without wasting budget on impressions that reach nobody.
Major brands
Multichannel campaigns (video, CTV, audio, display) with full control of spend and return.
How we run your campaign
From strategy to results, with one team.
- 1
Discover
Your business, audience, market, competitors, budget and KPIs.
- 2
Strategy
Media, audience and measurement plan.
- 3
Create
Creatives adapted to every format and channel.
- 4
Activate
Setup, QA and launch.
- 5
Optimise
Ongoing improvement of bids, audiences and media.
- 6
Measure
Results against the agreed KPIs.
- 7
Grow
Scale what works and open new opportunities.
How to start
Free audience analysis
Before you invest, we show you how many people in your target audience are in your area or market and which channels we recommend to reach them.
- Size of your real audience
- Recommended channels and formats
- Campaign proposal with budget
Frequently asked questions
What is a DSP and how is it different from Google Ads?
Do I need a very large budget to use DV360?
Can I advertise only in my city or neighbourhood?
What reports will I get?
Who manages my campaigns?
How is user privacy respected?
Can you manage our DV360 account?
Do you run campaigns for physical stores?
Can campaigns run in several countries?
How long does it take to launch a campaign?
Shall we talk?
Tell us what you need. In 30 minutes you will know what to do, what it costs and how long it takes. No commitment.
- Free 30-minute consultation
- Fixed proposal within 24 h
- Support in English, Spanish and Catalan